What could be more exciting than knowing exactly what your customers would like to buy?
Behavioral emails use predictions based upon analyzing the content a user consumed; That is the closest the above mentioned dream scenario can get. Behavioral targeting approaches the reader at that exact critical time, which can then lead to increased engagement, developed brand reliability and improved email marketing ROI thereby.
The Predictive Intelligence Benchmark Report states that the average lift in conversion rate for sessions influenced by predictive intelligence is 22.66%. That’s plenty – so let’s not delay understanding behavioral emails…
Behavioral Email Marketing – How t o Convert a Visitor into a Lifelong Customer
