The beauty industry is getting a $100m makeover.
Julep and Birchbox estimate that beauty and cosmetics is a $160b industry tech investors are ready to disrupt. Even though fashion and beauty command a relatively small share of the money flooding the startup scene ($107.6m of $4.5b invested), a significant number of beauty startups are raising serious money. Julep itself has bagged more than $50m; Birchbox, close to $72m.
Traditional beauty giants are slow to adapt to mobile – and they’re even slower to serve the busy, uninitiated consumers who crave product recommendations. Birchbox co-founders Katia Beauchamp and Hayley Barna were inspired by “the idea that every woman would want a best friend who’s a beauty editor and is helping them curate the clutter.”…
Beauty Referral Program Examples – 10 Glamorous Referral Programs
