Sometimes a new perspective comes from a direction that you least expect. That’s what happened to me on a recent trip to Istanbul.
That new perspective was on why professional services marketing so often goes off-track and how to fix it. It all started at the Bazaar.
Bazaar Marketing
Istanbul’s Grand Bazaar is a must-see on every tourist’s itinerary. It’s one of the largest and oldest covered markets in the world, with 61 covered streets and over 3,000 shops, which attract up to 400,000 visitors daily. It contains everything from handmade rugs to furniture and leather goods, gold jewelry, candy (Turkish Delight), household items and much, much more. It’s an assault on the senses…
Bazaar Marketing: Where Professional Services Marketing Goes Wrong and How to Fix It
