I’m in the process of training a new staff member in the art and science of link-building. For those who read SEW regularly, you’ll know that for the past few months my articles have focused on link tools, ranging from a new favorite tool, SpyFu’s Backlink Builder, to classics like Majestic SEO andahrefs. Going through those tools and discussing link profiles as a whole and not simply how to look at an individual one got me thinking…in a lot of cases, links from methods that many would consider bad are not just part of a natural profile but can drive traffic and PageRank.
So what am I talking about here? I’m talking about links that come from methods that have been heavily hit by Google in the past. Why would you want to build them? Because there’s a reason they were counted in the first place, and done right they can be part of a solid overall profile. The bad link-building methods I’m going to discuss here are:
