Before you hit the lab, you’ve got to do your research. Image source.
If you’re using landing pages for your marketing campaigns (and by golly, you should be), you’ve probably heard about A/B testing.
You may, however, not be sure where to start. Or you may have already started but aren’t quite satisfied with the results. Or maybe you’re just overwhelmed by the complexity of most articles about A/B testing.
As part of our Ask a CRO Expert blog series, we’ve asked our Senior Conversion Rate Optimizer Michael Aagaard to break down in the simplest terms what you need to do to determine what you should be A/B testing…
