A/B testing landing pages is a bit like performing surgery. It requires patience and skill, and if you’re not sure why you’re performing the operation in the first place, you’re bound to botch it.
Because testing is a complex science, people have a lot of questions. So we set out to ask conversion rate optimization experts some of the most common ones.
This week, we spoke with our good friend Peep Laja, the man behindConversionXL and former co-host of Page Fights. Peep will also be a member of our A/B testing super-panel at our Call to Action Conference in September, where you can ask him plenty more questions…
