typical aristotle, amirite?
He’s deep, he’s Greek and his beard is on fleek. Who are we talking about, folks? Aristotle — duh. And he’s the original gangster of landing page optimization (sorry, Oli Gardner!).
Philosophy buffs are all too familiar with Aristotle. But what about marketers? Sure, he’s, like, really dead, but Aristotle and his teachings are still relevant for marketers today. Because amidst all his contributions to topics such as physics, biology and poetry, Aristotle was also a man of persuasion…