“You must market your marketing” – Jay Baer, Convince and Convert
If you’re a savvy marketer, you’re already actively engaging in content marketing. Unfortunately, many business owners are so focused on the creation of their content that they’re forgetting the marketingcomponent of the equation. After all, what good is amazing content if nobody knows about it?
Effective content marketing involves content planning, content production and content distribution. Most marketers have a good grasp of the first two elements, but what about distribution?
Without a solid plan for the distribution and promotion of your marketing content, you might as well not be producing it in the first place; save your money and allocate it to other revenue-generating marketing strategies.
Are You Missing This Critical Element In Your Content Marketing Initiative?
