In May, we reviewed some of the more common “silly” mistakes that digital marketers make when they become consumed in the constantly evolving world of SEO. With so much to do within our daily digital responsibilities, it can become quite easy to overlook the simple things. While we only mentioned three last time, let’s pick up where we left off last month and review more of these mistakes.
4. Title Element Negligence
While there are over a few hundred factors that go into a Bing or Google ranking algorithm. The title element has and still is a very fundamental and important element of SEO. The most explicit issue I often see is the lack of keyword focus. This area of a site page should not be keyword stuffed but in the least should carry a unique topical representation of what the page is about. Down the road, with the help of in-depth keyword research, you will be able to get a feel for what terms you should target. But for now you need to at least create some synergy between title elements and the topical theme of the page…
