Do you remember those old “Choose Your Own Adventure” books? Yeah, that was before Al Gore created the internet and Wikipedia became the ultimate “choose your own adventure” in useless facts.
But for us kids back in the 80’s, being able to read a book and actually be part of the story was pretty dang cool. Each chapter let you choose between one or more options. Based on your selection, you would skip to the correct page and continue on until a new choice was presented…
Are You Letting Your Visitors Choose Their Own Conversion Adventure?
