Are You Guilty Of Drive-By Marketing?

drive by marketingI recently attended a meeting with Siegel+Gale, where the conversation turned to large brands and their tendency to engage in “drive-by marketing.” The concept immediately resonated with me. It’s something we’re all guilty of from time to time.

So what is “drive-by marketing” exactly?   Simply put, it’s the banner ad campaign you launched that ended in a dead-end customer journey. It’s the event you outsourced and didn’t provide the right community or follow-up for your customers. It’s the microsite with no human engagement.  It’s the note you sent from a disconnected ID, or the clickbait you served up that didn’t deliver on the promised value…

Are You Guilty Of Drive-By Marketing?

CopyRanger

Rick Duris is CopyRanger.

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