Mention sponsored articles and you’re likely to be met with looks of confusion or distrust. Maybe using a different term will help. Sponsored editorial content falls into the native advertising spectrum and deserves your attention if you haven’t already considered it.
To explore how sponsored articles can help meet your content marketing needs, you need to consider what sponsored articles are (and are not), why they matter to you, and pricing structures.
Sponsored articles are not advertorials.
Advertorials explicitly push a company’s brand or products whereas sponsored editorial content is helpful in nature and doesn’t put forth an overt sales angle.
Sponsored articles focus on providing useful information that helps a company, brand or person establish thought leadership. (The concept of thought leadership is thrown around often, and many thought leaders have sought to define the concept; here’s a particularly comprehensive explanation.)
Are Sponsored Articles a Part of Your 2015 Content Marketing Strategy?
