Email has a bad reputation. Too many people think of it as being stodgy….static… boring. People like you – people who would read an email marketing blog – know better. Email isn’t stodgy at all. Especially when you break out the ROI charts comparing it to other channels. From that view, email is downright sexy.The difference between the two views is in how you practice email marketing. Boring content wrapped up in an uninspiring email design, with the same email going to every subscriber is indeed boring.
But toss in some segmentation, personalization, and some killer content. Make it mobile-friendly, animated, and easy to share. Then email can be just as cool as anything else. But you gotta push the envelope…
