Infographics have long been the darling of the content marketing and social media world– just Google ‘Pinterest infographics’ for an endless deluge.
And while there are plenty of examples of great infographics, there’s also a lot of really bad infographic design that leaves us going “huh?” Over the last decade, infographics have gone from being useful data visualization tools to a lazy marketer’s shortcut for sharing content without any real meaning.
In a world already struggling with information overload, infographics are supposed to cut through the clutter, not make things worse! Despite what some may say, infographics aren’t dead – yet. But if your business wants to truly maximize their value, you need to get serious about design, content and message…
