When I took over the Appcues blog and started producing content, there were some hiccups.
With each post, we saw a high unsubscribe rate. For every 100 new subscribers, 97 churned. And although we had about 2,000 subscribers to start, the burn rate irked me. Something had to change.
At the time—and still—I was reading and writing a ton on user onboarding. So naturally, I read the problem through that lens…
Applying User Onboarding Strategies to Our Blog Reduced Subscriber Churn 50%
