A couple weeks back, I was a guest on the This Week in Marketing radio show, hosted by Mihali Stavlas. Over the course of an hour, we covered many important aspects of content-driven marketing — its origins, the importance of planning, the intersection of marketing and technology, and ROI measurement.
One of Mihali’s questions for me had to do with whether the composition of the corporate marketing department had changed as a result of the increased focus on content-driven marketing. My answer: The marketing department has changed dramatically, starting at the very top, and then trickling down to mid-level and even entry-level roles. Whether the position contains the word “content” or not, the expectation is that a marketing job candidate understands and embraces content-driven marketing concepts…
Answer These 5 Questions to Ace Your Content Marketing Interview
