The term story is used all the time with content marketing. “Find your story,” they say. “Tell your unique story.”
Well, sometimes your story can be so big, it can be hard to know where to start.
Do you have a ton of ideas for blog posts but struggle to find the topics your audience would care about the most? Is it hard to understand the connection from one blog post to another?
Creating content that connects one blog post with the next can seem like a complex process. But it doesn’t have to be.
