We’ve all heard digital marketers say, “You don’t need to sell advertising on your site, you can just take a percentage of a sale through affiliate marketing!”
While that may have rang true five years ago, affiliate marketing has changed dramatically — for the worse. Much of the action has now morphed into coupon affiliate sites like Coupon Craze and eBates. It boggles the mind why some of the biggest merchants in the world support these sites so wholeheartedly, because actually they’re paying them for sales they’ve already made…
Affiliate Marketing Is Broken But Ecommerce Companies Can Adapt
