An important digital marketing strategy, search engine optimization (SEO) improves a business’ chances of being found online by both current and potential customers. This increased visibility in turn promotes growth and bolsters a business’ reputation online.
Despite these benefits, half of small businesses in the US that maintain a website do not engage in SEO, according to a 2016 small business digital marketing survey. However, in the future, small businesses plan to give more thought to SEO. Specifically, 60 percent of small businesses plan to implement an SEO strategy by 2017 or later…
Advice for Small Businesses Planning to Launch an SEO Strategy
