The problem with content marketing is that it’s really difficult to pin down how effective it is.
After all:
- Over 50% of B2C marketers polled by the Content Marketing Institute this year said that measuring content effectiveness was the biggest challenge they faced.
- Content isn’t like more traditional forms of online marketing such as paid ads – there aren’t any easy to read graphs or charts explaining how effective a campaign is.
There’s not even a panel of expert judges who hold up score cards after every blog post to let you know how you’re doing, so you can pretend you’re an Olympic figure skater or on a popular dancing reality TV show…
Advanced Marketing: Measuring Your Content Marketing Campaign ROI
