The recent debate around ad blocking, sparked by the release of Apple’s iOS 9, shows the need for a renewed focus on the mobile user experience with ads. Columnist and agency owner Pauline Jakober weighs in.
The topic of ad blocking has been a hot one ever since Apple launched iOS 9, which allows developers to create ad blocking capabilities for the Safari browser (the default web browser installed on Apple’s mobile devices).
As a paid search executive, agency owner and person who browses the web, I can understand all sides of the issue. On one hand, I’m completely against ad blocking software because I believe in the power and benefits of advertising. (Yahoo’s Marissa Mayer and I see eye to eye on this one.) To those who say advertising is not helpful, that’s simply not true — if it weren’t, it wouldn’t be so successful…
