You see a product you want in three different stores or websites. You compare prices and reviews. You find out what extra the seller is ready to offer. Eventually, you buy from the place you know best. This is the power of customer relationship management.
CRM is a wide topic with many parlances, definitions and theories. So let’s attempt to break down customer life cycle process in a way that it becomes easy to understand for every Tom, Dick and Harriet. Even if you’re feeling too lazy to read the whole thing, do skim the visuals – they highlight the customer journey and the various ways you can capitalize at touchpoints…
A Visual Guide to Understanding the Modern Customer Life Cycle
