A long time ago in a land far away… ok it wasn’t all that long ago nor was the land that far away, but a few years back someone said something that struck a chord with me and I have never forgotten it. That something had to do with the way we need to look at our screens – our PC, smartphone and tablet screens.
The man who said it was a gentleman by the name of Bob Gollwitzer, a very smart and savvy guy who is the owner of Pro Mobile Productions in Philly. In fact when Bob said this, it was long before the advent of smartphones and tablets so he is quite the soothsayer.
What Bob said was “We (those in marketing) need to look at our PC screens as if they were televisions and people do not read television, they watch it.”…
