Anyone can create content online with a small budget, or even no budget at all – whether that content’s any good is another issue.
An average piece of content can become superhero content when combined with an outstanding marketing strategy, while at the same time, an awesome piece of content might never get read or shared if the associated promotion activities are weak.
Digital marketers understand the value proposition of content marketing and its potential to bring in leads at a fraction of traditional marketing costs. In fact, content marketing costs 62% less in comparison to its traditional counterparts and generates up to 3x more leads…
A To Z Of Content Marketing: A 40 Point Checklist [Infographic]
