SEO: an ever-changing subject that, if you are reading this here on SEJ, most likely plays a role of some capacity in your current position. Whether you’re a senior analyst at an agency or have just started an in-house role in online PR, you need to know it.
So how well do you actually know SEO? Whether you are a newbie or seasoned vet in the industry, it can be easy to forget the fundamentals and navigate your way through the multiple updates thrown at you from the search engines (namely Google, of course) – not to mention the breadth of tools out there that can assist you on your quest for SERP-supremacy…
