Understanding these four distinct buying modalities will help you respond to your prospects’ objections. Image by Trev via Flickr.
An important step in landing page optimization is anticipating the objections your prospects might have about your offer – and then countering those objections on your landing page.
But as with most things in CRO, this is easier said than done. After all, the mind of your customer is complex.
At our recent Call to Action Conference, Angie Schotmuller (Director of Optimization at Three Deep Marketing) shared a framework for better understanding the intricate mind of your customer…
A Simple Framework for Dissolving Friction on Your Landing Page Using Buying Modalities
