Ever since I started LeadJoint, the online service for SEO consultants to identify new leads for their business by tracking down websites that have dropped on Google search, I have taken up to content marketing in a big way. This is by far the most effective way to get inbound leads and customers to any online business.
But marketers often confuse content marketing with blogging and guest posting. Publishing an article is not everything. Content marketing is what you do AFTER you publish that wonderful blog post…
