I was honored and excited to have Mat Sweezey on a recent RingLead webinar covering marketing automation myths. As the author of Marketing Automation for Dummies and a marketing automation evangelist at salesforce.com, Sweezey knows a thing or two about this challenging yet exciting thing called marketing automation.
During the webinar, I had a chance to ask Sweezey some questions from the audience, as well as some of my own. Here’s a look at his answers.
How do B2B and B2C differ when it comes to marketing automation?
Let’s start from the top and move down. First, how is the purchase made? B2B is considered a purchase, while B2C is often considered the impulse buy. Nurturing works in both B2B and B2C, however, in B2B, you’re nurturing somebody over a much longer sales cycle, whereas a B2C purchase, the nurture has a much shorter timeframe around a specific product…
A Marketing Expert Answers Your Major Marketing Automation Questions
