Social video is often a confusing concept for brands, largely because it’s such a broad category. Like many brands, here at Hootsuite we have struggled with questions about the perfect length social media videos, what video platforms to use and how to promote these videos. What we have learned is social video marketing is about getting your video shared, and everything else is secondary.
Long or short, Vine or YouTube videos have to be shareable and that could mean different things for different brands and different audiences. This also means that whether you’re a big enterprise with a professional video team or a small business owner with an iPhone, there’s a way to make videos work for you.
To help you understand social media videos and increase your chances of getting your videos shared, we have created this complete guide to social videos and where it fits in your marketing plan.
A Guide to Social Video, and Where it Fits in Your Marketing Plan
