Marketers, bloggers, and small business owners have been struggling with the same problem for years: how to create compelling content. Why is it such a struggle? Because they’re using the wrong process—or, worse, they don’t use a process at all.
Some of them create content simply based on assumptions. I like to compare that approach to a poker game: Players are throwing money on the table hoping to win, but the truth is they’re depending completely on luck.
For content creation, it’s much more effective to develop a process that works time after time. Here’s a four-step process you can use to create more compelling content for your audience…
A Four-Step Process for Creating Compelling Content for Your Audience
