Image by Chris Isherwood via Flickr.
Good marketing is all about sending the right message to the right people at the right time.
Properly segmenting your contacts using the right variables allows you to better target everything from emails to PPC campaigns to landing pages. The more targeted your messaging, the more likely you are to see a lift in conversion across the board.
This is why many people choose to adopt a marketing automation platform: software that addresses the management and automation of your contact database, customer nurturing, email marketing and other workflows…
A Fool with a Tool is Still a Fool: Why Marketing Automation Isn’t Enough
