Recently, we have been talking in depth about content marketing and how it is an integral part of online success for any business. Once you have a handle on what falls under the proverbial “content marketing” umbrella, the next step is to brainstorm content ideas. In this post we will focus on one possible content marketing idea that has helped industry giants such as Google, and made a big difference when implemented here, at Hootsuite.
As we all know, businesses active online are under a lot of pressure to create content that converts to sales leads. To help alleviate this pressure, the focus in this post will be the Customer Success Story.
A Content Marketing Idea For Small Businesses: Customer Success Stories
