Even though CMI’s mission is to advance the practice of content marketing, we find that a lot of people still need help with the basics. Even more specifically, people need help connecting the dots with all of the information available (and, according to Google Trends, searches for content marketing have been skyrocketing).
In 2014, we published a series of posts to help marketers get back to the basics of content marketing or to improve what they are doing. In case you missed some or all of the series, here is a quick primer.
1. Define your goals.
Before you do anything – including thinking about what content you want to produce – figure out why you are doing this. What needle in the business do you want to move with your content marketing? Here are some possible goals and associated metrics:
