The key to a successful Twitter marketing strategy involves frequently studying the data you have on hand to inform your strategy moving forward. It’s easy to guess what kind of content will perform well if you know what has worked in the past. One of the best ways to dig into the data you have is to perform your own Twitter audit.
Though the term audit may jog unpleasant thoughts of the IRS, you can leave your W2s in the shoebox under your bed. Instead, this article shows you how to pull, visualize and make sense of your Twitter data so that you can make informed decisions about your future strategy…
