Content marketing is widely recognized as an important method for boosting search engine ranking and driving traffic. Forbes reports that content marketing is the most important element in any inbound marketing strategy. Without its own individual strategy, your content marketing efforts are akin to shooting in the dark, and you may not obtain as much traction as you would like from your content marketing efforts.
Regardless of how great your content is or even who your target audience might be, it is almost impossible to create content that will resonate with that audience until you understand what drives them. This means that you must take the time to identify your target buyers and understand what they care about. Furthermore, you need to understand the path to purchase that this target audience is most likely to take. Once you understand your target buyer’s motivations and role in the buying process, you will be much better prepared to create content that appeals to those buyers.
