This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Integrating Your Content Marketing Strategy with Employee Advocacy. This webinar was sponsored by EveryoneSocial and featured Pam Moore (@pammktgnut), Founder and CEO of Marketing Nutz; Laurent Friedman (@lauren_hannah), Head of Global Social Business Enablement at Adobe; and Chris Hecklinger (@cdhecklinger), Director of Client Success at EveryoneSocial. We discussed a ton of great ideas about content creation, leveraging other peoples content and how to measure your employee advocates.
Here are 3 of the key take-aways:
- People don’t buy things, they join things – Communities can create great markets. That’s why you should stop thinking about content and think about the community that you are trying to serve and what that community needs.
Integrating Your Content Marketing Strategy with Employee Advocacy
