Content marketing is an ongoing commitment, one that gains traction and grows in its effect over time. As your company’s content marketing becomes more and more successful, you may decide that it’s time to scale it up—to invest more inbranding your business on the Web and reaching out to customers through social media channels.
There are several ways in which you might go about this. You might spread to new social channels; if you’ve found great success on Facebook and Pinterest, you may feel like you can translate it into success on Twitter and Instagram. You may decide to simply produce more content—posting twice per day instead of just once, blogging weekly instead of twice per month. You may enlist creative professionals to assist you with original infographics, podcasts, videos, white papers, or e-books.
As with any aspect of growing a business, though, scaling up your content marketing needs to be handled judiciously and strategically. Here are a few questions the Grammar Chic team would recommend you consider, before you begin scaling up in earnest.
