21 Content Marketing Lessons from the New York Times

21 Content Marketing Lessons from The New York Times When the Huffington Post was sold for over $300 million, it was a signal that news was never going to be the same again. Websites that at first glance look like blogs on steroids have now become the new and fast emerging global news channels. Their home pages are dominated by list style posts.

These include:

  • 29 signs You’re Not a Cat Person
  • 25 Very Real Struggles Of Making New Friends As An Adult
  • 20 Things Only People With Cold Hands Understand

Love or hate them “list posts” work.

Buzzfeed by the numbers

Buzzfeed is one of these new generation social network driven websites that are making the traditional players sit up and take notice. What started as an online laboratory called “Buzzfeed Labs” in 2006 (which was an initiative to create, test and measure viral content) is now evolving into a more serious long form journalism site.

Today the site publishes 378 posts a day which are sourced by staff, syndicated content and external contributors. To put some perspective on its popularity that has the traditional players such as the New York Times worried, here are the latest traffic numbers for the last month according to Quantcast.

21 Content Marketing Lessons from the New York Times

CopyRanger

Rick Duris is CopyRanger.

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