When the gameffective team and I decided to get serious about content marketing back in June of 2014, we treaded carefully at first. The return on an investment of creativity and content creation was still somewhat of a mystery to us at that point. It was something people spoke about in guest posts, but like any team trying a new business approach, we were a little hesitant to implement it ourselves.
Our industry is enterprise gamification, which is exceptionally noisy in terms of marketing fluff. I must admit I was skeptical that content marketing was the best way to overcome the noise. On the other hand, we had very little SEO clout, our site wasn’t that big, and giving content marketing a try just made sense. Since it almost immediately provided real, Fortune-500 marketing qualified leads, we haven’t looked back.
We’ve been pretty prolific in terms of content generation since then — 34 posts and about 5-6 guest posts elsewhere — so we thought we’d share what we’ve learned.
Getting Started With Content Marketing: 9 Takeaways From One Company’s Experience
