It is simple, these days if you do not have an effective online marketing strategy you are going to struggle.
A lot
Why?
In the last 10 years brands have become their own media, generating content to attract their own audiences instead of paying other media to deliver their marketing messages. If you want to be noticed in this new marketing world you need to lift your online game. And soon.
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Red Bull, American Express, IBM, Procter and Gamble, and Kraft are only a few examples of big brands effectively using excellent and entertaining content and marketing automation to effectively market their business and products.
What are they doing well?
They are engaging with their target market and providing quality useful information so people remain loyal to the brand andbuy their products. Again and again.
