Content marketing was big in 2014. Last year, more businesses began regularly investing time and money into content marketing than ever before. That’s not much of a surprise when you consider the following facts found in a recent writtent.com blog post:
- Content marketing costs 62% less than traditional marketing and generates about three times as many leads. (Source)
- 78% of CMOs believe custom content is the future of marketing. (Source)
- Website conversion rate is nearly 6 times higher for content marketing adopters than non-adopters (2.9% vs 0.5%). (Source)
If you haven’t yet taken the time to invest in developing and implementing content marketing strategies for your business, now is the time.
Not sure where to start? Here are seven great tools you can use to master content marketing in 2015:
