Digital marketing is a bit like dropping bread crumbs for your buyers to find and follow, ultimately leading to your company’s products and services. But, unlike a straightforward road, digital channels allow prospects and customers to venture on a maze-like path toward purchase.
Strategizing for this shifting buyer’s journey can be a bit challenging, especially as the tools you use to connect with customers change along with the ways they want to receive information. But the goal—to communicate effectively with buyers—remains the same.
So how are marketers handling their budgets and strategies for 2015?
Here are 10 digital marketing statistics to help you put together the right blend of tactics and tools to land customers and inspire action.
1. DIGITAL MARKETING SPEND IS FORECASTED TO INCREASE TO 35% OF TOTAL BUDGETS BY 2016. (TWEET THIS!)
Every business knows they need to market, but the trick is knowing how to split a marketing budget between traditional and online marketing—then allocate the online portion among various channels. To make the most of your money, shoot for where your target market hangs out online or where your competition has a strong presence. The best strategy is to try something, track results, then tweak your strategy to maximize ROI. Mobile marketing is on the rise as the fastest growing digital marketing channel, making it a budget must-have in 2015.
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