YesGraph is embarking on a new direction, which changes our marketing audience and goals. I recently wrote up some notes on how we should use this blog and other marketing channels. Because YesGraph’s new product is all about helping companies grow, I thought the community would want to see how we think about part of our own growth.
Below is the internal doc I wrote, edited only for clarity for this blog’s audience. I’d love to hear what you think in the comments, on Twitter, on in email: [email protected]
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This document lays out YesGraph’s new content marketing strategy. The goal here is to get a cohesive picture of what the next few months look like. We should also flesh out some of the challenges and ways to address them.
What Are Our goals?
This is not immediately a traffic and sales play. We don’t need to drive quantitative metrics. Part of that rationale is that our sales process is ill defined and we don’t have a launched product yet.
Radical Transparency: Here is YesGraph’s New Content Marketing Strategy
