This is a guest post by Demian Farnworth, Chief Copywriter for Copyblogger Media. Read all of his articles on Copyblogger and The Copybot. Follow him on Twitter.
We all have our pet formulas. The go-to sources we love for great headline ideas.
For some it’s a swipe file full of head-turning advertising headlines. For others it’s scanning the headlines of their favorite magazines. Still others work their way through a set of templates like Jon Morrow’s Headline Hacks or Copyblogger’s Magnetic Headlines.
My old-standbys are the fifth chapter in a rugged copy of Tested Advertising Methods by John Caples and the four Us (unique, ultra-specific, useful, and urgent).
