It used to be that you could get major attention just by using infographics.
Today, that’s not the case. Everyone is making infographics. Now, you’ve got to make infographics that are better than the next guy’s infographics. That’s not easy to do.
I’ve been creating infographics for quite a while. I’ve made mistakes, but I’ve also figured out a few tips. Here are some of the tips that can save your infographics from disaster.
1. Create your infographic for your target audience.
Coming up with an infographic idea is half the battle to creating a killer infographic. And the way to come up with great infographic idea is to figure out what your audience wants.
The infographics with the most traction, most attention, and most virality, are ones that meet your target audience right where they want it most.
One mistake that I’ve seen people make when creating an infographic is that they try to choose something that is generically popular rather than specifically relevant to their audience.
This infographic has a target audience — public school teachers.
