Having a guitar doesn’t make you a guitarist. Owning exercise equipment doesn’t make you fit. And the same goes for content marketing.
You may have a vision for achieving content marketing success. You may have the tools. You may even have the best teacher or trainer. Do you have the drive?
Easy is a four-letter word
You can play like Eric Clapton. You can have a body like Beyonce. You can dominate your market like Red Bull. Here’s what you do.
You work your ass off. It’s that easy.
Everyone falls for the easy myth at some point, with some ambition they had, but didn’t want bad enough.
Content marketing wanna-be’s are everywhere
Starting a blog’s no big deal. Get WordPress. Hire a freelance writer. Presto. Blog.
You say traffic and leads haven’t skyrocketed? Do some SEO. Try tweeting. Start an enewsletter. Now you’re a content marketer.
What’s so hard about it?
Everything.
Let’s admit now the chasm between great content marketers and the overwhelming majority of wanna-be-greats is wide.
Most content marketers—business owners, marketers, sales people, even agencies—have heard the gospel. They read about how content marketing can boost business while slashing marketing costs. They’ve bought in. Sort of.
If content marketing were a high stakes game of poker, what they’ve really done is ante. When everyone shows their cards, they’re likely to lose.
Content Marketing Success: Coveted by Masses, Achieved by Few
