Evolving and rapidly expanding, the content marketing landscape has provided an arsenal of tools for marketers to create, curate, promote and analyze content. A rejection of traditional broadcast techniques; content marketing has become a mainstay in the marketing ecosystem. It is demand driven and highly focused on serving consumers with the content they want.
The Content Marketing Stack is our contribution to the ongoing mapping of this increasingly vast landscape. The goal was to create an elevated and organized vision of what’s out there and what tools marketers can be leveraging to help their businesses. With so many platforms, so much learning, and a constant flux of needs and capabilities, it is indeed an exciting time.
