Don’t just run around saying, “We’re awesome! We’re terrific! We’re the best!” Instead, create a compelling story that demonstrates the unique value that your Brand brings to the world.
Here’s the problem: you need your Brand to get noticed, but you’re competing against an avalanche of content pieces that are ALSO trying to get noticed. Here’s the solution: create a compelling story that demonstrates the unique value that your Brand brings to the world. Don’t add to the noise! Cut through the noise with a cohesive, compelling story.
The Problem of Content Noise
There’s an avalanche of content. It’s like noise. It’s sensory overload. Every minute of the day, 250 new posts are published on WordPress sites. Doesn’t sound like much, eh? Do the math! That’s 360,000 new posts every 24 hours. And that’s only on WordPress sites! Across all channels, 2 million blog posts are added to the sea of content each day! We’re all learning how to quickly filter and discard, and to find ONLY WHAT WE’RE LOOKING FOR.
