There is a ton of excitement and anticipation surrounding this year’s Content Marketing World taking place in Cleveland in just 2 weeks.
In case you didn’t know, the keynote speaker at this year’s event is Kevin Spacey, who will certainly blow us away with a ton of expletives on storytelling success.
Leading up to the event, Lee Odden has been very busy publishing a series of ebooks and infographics on Content Marketing Strategy, Audience Development, Visual Content Marketing, and now the latest on Content Marketing ROI.
Each ebook contains insights from 10 experts. That’s 40 tips from 40 experts from 40 brands who are leading the content marketing revolution and changing the game of marketing as we know it.
The theme of the ebooks has been Alice in Wonderland and you can read my full length submission here. As you can see, I had a lot of fun applying my favorite insights from that story and its lessons to content marketing ROI.
My tweetable content marketing ROI advice:
“Content marketing is the thing that will save marketing itself, because it works. Track costs, measure results & trace those metrics back to business value.” @BrennerMichael Tweet this
Here are the other 9 expert tips. But also make sure to check out the infographic and ebook. And let me know: what’s your top tip for driving content marketing ROI?
