The number of businesses using digital marketing as part of their overall marketing strategy increases each year. Without a doubt, many organizations have achieved positive results after taking at least some of their marketing efforts online. Digital marketing is certainly a game-changer for many organizations – from changing the way in which they generate leads, through how they interact with their clients. It’s no surprise that many organizations will increase their digital marketing budgets in 2015.
According to recent digital marketing spending survey results published by leading IT research and advisory group, Gartner, Inc.:
Digital marketing spending averaged one-quarter of the marketing budget in 2014. The survey found that of the 51 percent of companies who plan to increase their digital marketing budget in 2015, the average increase will be 17 percent.
Whether your business is currently using digital marketing, or you’re thinking about getting started, you may have concerns about making any dramatic changes. This is especially true when you’re focusing on your business’ ROI and overall marketing success. Perhaps the traditional marketing techniques you have used for years are still working well, but you’re feeling adventurous. Or maybe your current system isn’t working so well. Either way, creating a digital marketing strategy which fits your business needs is essential.
